Branding

Branding

Establishing a brand is very important for any business. Branding is the means by which names, logos, symbols, trademarks, or product design endow goods or services with a recognizable presence and a set of associated values or expectations on the part of the consumer. It normally starts with a company logo. A logo is designed to simply & quickly reflect the idea behind a business or product. CJ Graphic Design creates logos using Adobe Illustrator which is a vector based program. Logos designed using this program can be enlarged to any size without losing clarity. Sign companies, screen printers, window art, vehicle wrap companies all require vector based artwork. Once your logo is finalized, you will receive it in vector format as an eps or pdf as well as a jpg & gif or png format for use on websites.The key to branding is it should then be carried through with a similar look, colors and design for business cards, post cards, brochures, letterhead etc... so it is recognized and remembered and people think of your business when it is needed.